Working for yourself is awesome, no doubt. It’s awesome to be able to take a sick day when you need one, work on the projects you love, and have the ability to set your own schedule. One of the harder things about working for yourself is the unpredictability. I really (really) like planning and stability and knowing what my schedule's going to look like, but that’s not always possible.
Now that my son is in preschool, I finally have the ability to consciously set a schedule instead of running around like a chicken with my head cut off. I’ve discovered that I can do a max of four or five clients a week and know that they’ll get my full attention and energy. With that type of schedule, I’ll have time to respond to emails in a timely manner, write a blog post here and there, and take care of my accounting.
However, personal styling is a seasonal business and not one that runs on a regular schedule. There are times when no one wants to think about clothes: July, when it’s too hot to move, and January, when you’ve spent all your money at the holidays. There are also times when everyone is thinking about clothes: the first brisk fall morning and the first no-coat-required day of the year.
What ends up happening is that at those times of year, I’ll have the max number of clients set and then the weather will change and three new people will want to book appointments the same week. Since I have a hard time saying no to anyone, I’ll say, “sure!” and then I’ll end up stressed and crazy. I'm committing to being better about that and just telling people when I’m truly available.
I’ve come up with a way to make this better for all of us. If you book during those times when no one is thinking about clothes (i.e. now), I’ll give you a discount. You’ll save money, I’ll have my schedule set further in advance, we’ll all be happy. Also, booking in advance gives both of us time to be mindful about what your needs are.
I’m also switching from a per hour rate to a package rate. I haven’t liked the feeling of being on the clock and having to charge people for things I’d like to do for them anyway (sending recommendations, suggesting outfits, notifying them that a sale is happening at their favorite store), so now it’s all wrapped up in one package: the Stylist on Call. Basically, it is what it sounds like: three separate styling sessions, any recommendations and feedback you could need, and an online lookbook with outfits created by me from your closet. I’m available to you for any last minute outfit questions: before work, before a date, before an event. If you just need a closet cleanse or a shopping trip, there are smaller packages for those things too. The digital lookbook is included in the Stylist on Call package, but you can add it to any of the other options as well.
This is not an impulse buy. This is for someone who’s thought about getting help for wardrobe frustration for a long time and is ready to do it. If you know anyone who’s thought about it, share this with them. If they (or you) book before September 1 (instead of waiting until October when the weather changes!), they’ll save on one of my new packages. All the details are here.
If we haven’t met (or if we have!) and you want to hang out a bit before booking a session, come to The Limited at the Galleria on August 25 at 6pm for my “Shop with a Stylist” party. Have a glass of wine, try on some clothes, and get started on your fall wardrobe. Put it in the calendar!