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st louis personal shopper

five tips for a mindful shopping trip

five tips for a mindful shopping trip

The actual process of going to a store and purchasing clothing can be overwhelming or frustrating even for those who enjoy it. As we head into the summer sale season, I thought I'd share a few tips for mindful shopping.
 

Various pictures taken on client shopping trips...


1) Before going shopping, MAKE. A. LIST. I can't emphasize enough how important this is. You can't go shopping without knowing what you're looking for. Well, you can, but I can guarantee you will regret most of what you buy. A shopping list should come from defining your style, evaluating your wardrobe, and thoughtfully planning what is needed to make it function at its best. Also, be specific. "Clothes for work" is not an appropriate item for a shopping list. "Slim leg, neutral colored, stretchy cotton blend pants" is an appropriate item. "Top" = no good. "Printed blouse in a washable fabric with an a-line shape" = good. Get the idea?

2) Go shopping at a non-peak time like a weekday or first thing in the morning, even if this means taking a half day from work. It's worth it. Everything will be better. Salespeople will have more time to help, they will be in a better mood, there will be less noise, fewer people, more sizes available. This all results in a much less stressful experience. Wear comfortable shoes and a cross body bag so that your hands are free. Dress nicely and do your hair and makeup so that you feel good about yourself. Bring snacks and water. This might all seem trivial, but trust me, it's the difference between mindful and meltdown.

3) While browsing, focus on only one item on your list at a time. For instance, if you are looking for the printed blouse in our example above, pull only printed blouses on your first sweep through the store. Next, go back and look for the neutral slim leg pant. This way of isolating things helps cut through the visual clutter that can be overwhelming in a store with thousands of items. Try not to get distracted. Recently, a saleswoman I often work with offered to show me pants that hadn't been put out on the floor yet. My client and I were both temporarily swayed by the prospect of "new!" "secret!" pants, but since we were specifically shopping for tops, we declined to even look. 

4) Now you've made it to the dressing room. You've taken everything that might be an option, even if you're not sure. Things often transform when on a body, so don't rule something out because it doesn't look good on the hanger. This might mean that you're trying on 40, 50, 60 items. It's ok. Don't feel guilty about making work for the salespeople (or is that just me?), it's their job. Be quick and ruthless. If it works, put it aside as a potential buy. If it doesn't, don't take it personally and move on.

5) The decision making process will be easier if you follow the preceding steps. For instance, if you have the printed top on your list and you follow step three, you won't end up in the fitting room with things you don't need. If you have a snack, you won't buy something just because you're hangry and want to get out asap. So now you've tried everything. Revisit that first round of potential buys. Narrow down your options. Try them again. Take pictures. Get a second opinion (not because you're going to take it, but because it'll help you clarify what you really think). Do not take the opinion of the salesperson. Their goal is to get you to buy, regardless of whether you should or not. Ask yourself a bunch of questions: will this go with most of my wardrobe? Will I still like this in six months? Do I really need it? Why am I buying it? Am I buying it because it's cheap? Because it's on my list? Because it fits my style? Would I buy this if it wasn't on sale? Is this better than something I already have? (If so, get rid of the less good item in your closet immediately) Is this worth having an overstuffed, stress-inducing closet for? Will I want to return this in a few weeks, creating more work for myself?

We all make mistakes sometimes, but hopefully these tips will help you
avoid a few of them!

review: the ellements of personal style

review: the ellements of personal style

You all know that I believe before you can really assess your wardrobe or add to it, it's necessary to define your style. Sometimes it's helpful to see how others have achieved this, even if their style is 180 degrees away from yours. Here's a book that does just that: The Ellements of Personal Style by Elle Magazine editors Joe Zee and Maggie Bullock. 

This book is different from other instructional fashion books because there are no lists of "must-haves" or discussions of body types. Instead, this book focuses on the personal style of 25 "icons". There are a few that I'm not entirely convinced by - Ashley Green? Lea Michele? I doubt that these young starlets have really solidified their personal style (maybe Joe Zee knows something I don't) but aside from them, the majority of the women profiled are true fashion icons. 

Each profile includes short bios, interviews, and intimate photos of the icons' closets, homes, and wardrobes. For each, there is a moodboard of an outfit with accessories in her style, a "fashion obsession", a "style study" of a few of her real life outfits, and a list of her favorite shops.

Here are a few of my favorites:

 

credit: Time Life pictures/getty images

credit: Time Life pictures/getty images

Anjelica Huston: Iconic Simplicity

"Black and white is a good background for embellishment."

Credit: O.SCHMITT/BABIRAD/Sipa

Credit: O.SCHMITT/BABIRAD/Sipa

Dita von Teese: Pinup Precision

"Her taste in vintage began in high school, as a matter of economics. 'I went to a vintage store and thought, Oh, I can make that look like a Westwood if I pinch in the waist and pad out the hips. That was my goal - to get that look for less.' "

credit: willy vanderperre

credit: willy vanderperre

Charlotte Gainsbourg: Utilitarian Chic

"'My parents gave me this idea that you sort of find a uniform that fits you and feels comfortable,' she says - once you find it, you stick with it for years."

dvf dacy gillespie st louis personal stylist.jpg

Diane von Furstenberg: Relaxed Glamour

"My mission in life is to empower women. I do it through fashion, through mentoring, through philanthropy."

 

PHOTO CREDIT: JOHN SHEARER/WIREIMAGE.COM

PHOTO CREDIT: JOHN SHEARER/WIREIMAGE.COM

Milla Jovovich: Free Spirit

"...she dresses a bit like a child who happens to have an exceedingly well-stocked costume cupboard, following her heart instead of the trends and gleefully embellishing. 'Simplicity is hard for me' ".

IMG_3097.JPG

 There are many more great women profiled, such as Erin Wasson, Christina Hendricks, Yvonne Force Villareal, and Janie Bryant - check it out and tell me what you think!

 

 

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